6 TIPS TO BOOST HEALTHCARE INDUSTRY SALES WITH EMAIL MARKETING Posted by Amberlynn Adam | Jul 24, 2017 | Connect | Are you a Healthcare Service provider? Do you sell medical equipment or deal with pharmaceutical supplies? Are you on the look out to expand your market into medical & healthcare services? If your answer is yes, then it is most likely that you need to optimize your marketing to stay ahead of the huge competition that exists in the Healthcare Industry. Emails have become one of the most preferred means of communication for most b2b buyers with 44% of them strongly agreeing that email is core to their business. Hence, it is important to utilize email marketing to expand market reach in the case of the Healthcare Industry as well. This industry compared to other industries still, lacks the networking skills that the latter specialize in. There is an urgent need to organize healthcare data, assure accuracy, and market better to leverage the immense potential that the healthcare industry segment offers. The average unique open rate of emails for the Healthcare segment is 26.1%, indicating that email marketing plays an important role in reaching top officials in this segment. Reaching Top C- level Executives, Medical Officers, Physicians, Specialists, and Nursing Assistants etc. requires an accurate healthcare database that not only gives precise contact information but also provides an insight into the interests and journey of the target audience. Although, the option of building your own healthcare data is always open yet it is a highly cumbersome task and may not yield the desired results immediately. To save time and minimize effort, the best option would be to purchase a well segmented, accurate, verified and validated Healthcare Email List that guarantees the best results. Purchasing a comprehensive healthcare database with specific contact data of top decision makers in the industry assures lead quality and fairly shortens the sales cycle. Having said all this, let’s look into the benefits of purchasing a good healthcare email list. CONNECT WITH THE TARGET AUDIENCE Time consumption is the major disadvantage of building your own email lists. Moreover, segregating data sets according to specific buyer persona is another challenge that is faced by most healthcare marketers. Thus, purchasing customized email lists based on your specific requirements can significantly improve response rates by targeting the main decision makers in the healthcare segment. EXPAND MARKET REACH Email & Mailing Lists offer an easy to access and cost effective means of reaching reputed healthcare experts across the globe. You may have a large database with detailed contact data but to keep it up to date and error free is a daunting task. So the better option would be to purchase a verified, clean & authentic healthcare email database that improves market accessibility and helps broaden your healthcare business network. IMPROVE SOCIAL MEDIA NETWORKING A well researched healthcare Industry email list purchased from an expert email database vendor provides precise contact data including their social profile details. These details are crucial to a b2b marketer as they not only offer a means of contact with top healthcare professionals on social networks but also aid in establishing the brand in the social media world. FOCUS ON SPECIAL DAYS & EVENTS Reaching top healthcare professionals on important days such as International Aids Awareness Day can fairly improve the chances of lead acquisition and conversion. Moreover, attending healthcare events such as tradeshows, conferences etc. can help to develop a good business network. So focus on special days & events in the healthcare sector and make the most of the opportunities by using customized healthcare email lists that not only offer immense healthcare professional data, but also help in targeting a particular section of the healthcare industry for better lead generation and sales. Now having understood the significance of purchased email lists for marketing in the healthcare industry, let’s observe how we can maximize the advantages of email marketing in the healthcare industry to improve sales. MAKE SURE THE EMAIL DATA IS PERMISSION-BASED Having a CAN- SPAM compliant, permission based database not only reduces the hard bounce rate but also protects your domain from getting blocked or blacklisted thus, assuring better results from an email campaign. CATCHY SUBJECT LINES Creating catchy subject lines that spark curiosity can lead to better email open rates thus improving the chances of acquiring leads. Highlighting benefits or offering solutions to common problems faced by healthcare professionals in short, attractive subject lines can invoke positive reactions. CONCENTRATE ON QUALITY RATHER THAN QUANTITY Most of the time, one well drafted email that offers specific benefits and solutions to the particular healthcare professional is enough to win the lead and close the deal. But a majority of the marketers still believe in sending a number of emails that not only causes a drop in the open rates but also increases the unsubscribe rate. Hence, it is important to concentrate on the quality of emails for better marketing. RELEVANT CONTENT PLAYS A MAJOR ROLE Creating emails and sharing relevant information that will meet the specific interests of the target healthcare professional or specialist adds value to your marketing campaign. PERSONALIZATION CAN BOOST LEAD GENERATION Understanding each healthcare buyer persona is very important to improve the efficiency of marketing campaigns. Sending emails that have been personalized specific to a particular healthcare professional can help boost prospect interest & increases the engagement rates. Quantify The Effectiveness Of EmailsOnce you have got an email marketing strategy in place and the execution is underway, the next important step is to keep track of its progress. Monitoring healthcare marketing metrics helps to determine which section of the target audience is getting engaged better and how to improve lead acquisition in the other segments or among other healthcare buyer persona. From this discussion, it is now evident that effective email marketing is crucial for the healthcare industry to boost sales and achieve better ROI. So don’t lag behind, Purchase accurate targeted Healthcare Email Lists & Step up Your Business Growth!
Nurses are not just the heart but also the soul of any healthcare system. A nurse aids the patient throughout his healing process. Right from assisting the doctors to providing the support a patient needs in the process of healing, a nurse plays a pivotal role in a treatment of a patient. Whether you are a marketer that deals in medical supplies and pharmaceuticals or are in need of qualified medical assistance, getting a responsive and detailed Registered Nurses Email List can help you get connected with your target contacts easily.
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Neurologist Email List
A Neurologist is a highly trained medical professional that specializes in the diagnosis and treatment of diseases of the brain as well as impairment of the spinal cord, autonomic nervous system, peripheral nerves, muscles and blood vessels.New Neurology Mailing Addresses Database are a key audience for outreach pertaining to pharmaceuticals, recruitment services, practice software, medical equipment and supplies, medical publication subscriptions etc.
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An Administrative Officer, with OCC Code 11-3011, is responsible for a range of administrative tasks to ensure efficient functioning of an organization. The key duties of an Administrative Officer include monitoring of the financial system, updating of employee databases, scheduling appointments and preparation of regular reports on expenses and office budgets.
An Administrative Officer, with OCC Code 11-3011, is responsible for a range of administrative tasks to ensure efficient functioning of an organization. The key duties of an Administrative Officer include monitoring of the financial system, updating of employee databases, scheduling appointments and preparation of regular reports on expenses and office budgets.
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There are various companies I had contacted regarding the email lists of registered nurses. Personally, I was the most happiest with the services provided by DataCaptive. I would recommend it to you as well. They provided full information of the registered nurses such as- their full name, their medical specialty, years of experience, direct dial numbers, etc.
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Right from the emergence of Hospitals & Healthcare Centers, the role of licensed Nurses & Registered Nurses has grown & diversified so much so that they have become an integral part of the medical framework. From assisting doctors to providing emotional support to patients Nurses & RNs play a pivotal role in treatment & patient care. Whether you are a marketer that deals in medical supplies & pharmaceuticals or are in need of qualified medical assistance, getting a responsive & detailed Registered Nurses Email Contact list Can help you get connected with your target contacts easily. Marketers can utilize our segmented & accurate data to take their marketing campaigns to the next level so as to ascertain better ROI. So why wait any longer! Avail our Registered Nurse Email Database right away to expand your market presence & win leads like never before!
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An Internist is an internal medicine physician that diagnoses, provides non-surgical treatment of diseases and injuries of internal organ systems. This specialist applies scientific knowledge and clinical expertise to diagnose and treat ailments affecting internal organs such as brain, lungs, heart, kidneys, and liver.
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Forensic Pathologist also known as medical examiner is a trained physician who examines the bodies of people who died suddenly, unexpectedly or violently. A Forensic Pathologist makes use of their specialized knowledge of anatomy to determine the cause of death, manner and time of death.
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Forensic Pathologist also known as medical examiner is a trained physician who examines the bodies of people who died suddenly, unexpectedly or violently. A Forensic Pathologist makes use of their specialized knowledge of anatomy to determine the cause of death, manner and time of death.
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Gynecologist, also known as obstetrician-gynecologist, is a physician who provides medical care pertaining to pregnancy or childbirth, diagnose, treat, and help prevent diseases of women. This medical professional is mainly specialized in the treatment and care of high-risk pregnancies, reproductive endocrinology, gynecologic oncology, and female pelvic medicine. OB/GYNs are perfect prospects for CME invitations, medical supplies, equipment and pharmaceuticals.
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Forensic Pathologist also known as medical examiner is a trained physician who examines the bodies of people who died suddenly, unexpectedly or violently. A Forensic Pathologist makes use of their specialized knowledge of anatomy to determine the cause of death, manner and time of death. As a medical examiner, this physician conducts autopsies and collects evidences of the possible causes of death.
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The Pathologists are the physicians studying about body fluids, blood and tissues, pathologists are commonly seen in hospitals and clinics, assisting doctors to diagnose health and medical problems in patients. They usually make use of intensive laboratory tests for analysis and at times might also recommend remedial treatment. With our forensic pathologist email database from Healthcare Mailing marketers can reach specialists through a combination of email, direct mail and telemarketing b2b campaigns for getting their brand and services noticed and invested in.
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A Hematologist is a medical professional who is mainly specialized in identification and treatment of diseases that are related to blood, bone marrow, vascular and immune system disorders. These physicians are involved in consulting patients with blood-related disorders, diagnosing their condition by testing blood samples for irregularities, developing a treatment plan and maintaining records of patients. Hematologists are the ideal prospects for the medical equipment such as Auto Hematology Analyzer, Blood Bank Refrigerator, Microscope Binocular, Platelet Agitator & Incubator and Automatic Plasma Separator.
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Diagnosing disorders or diseases that manifest visible symptoms or abnormalities is fairly simpler as compared to those that cause lesions on the internal organs. Medical Electrophysiology Technologists are one such group of medical technicians that operate various equipments & aid in the final diagnosis of diseases. Working in close association with specialists such as Cardiologists, Internists & surgeon, Medical Electrophysiology technicians are important individuals of the healthcare set up. Availing DataCaptive’s verified Medical Electrophysiology Technologist Email List & getting connected with these technologists can help you market your products & services to them & in the process build a successful sales pipeline.
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Medical Electrophysiology Technologists are Medical technicians that perform medical examinations using electronic equipment such as electroencephalograph, electrocardiograph, myograph etc. to measure heart & brain activity to diagnose medical conditions such as organ diseases, lesions, abnormalities etc.
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DataCaptive’s segmented company lists will help design your marketing strategies to reach the right market segment and achieve higher sales. Utilize our simple online application where you find, purchase and download your mailing list. Give your marketing a competitive edge by opting for DataCaptive’s highly responsive Medical Electrophysiology Technologist Email and Mailing List and acquire qualified leads that convert.
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DataCaptive’s segmented contact lists will help tailor your marketing strategies to reach the right audience and achieve higher sales. Utilize our simple online application where you find, purchase and download your mailing list.
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An Addiction Psychiatrist is a mental healthcare professional involved in the treatment of individuals living with chemical dependencies such as drugs, alcohol and other addictive substance. An Addiction Psychiatrist works with detox facilities and rehabilitation centers and is responsible for counseling patients, reviewing patient records, creating treatment plans , working with families of patients and conducting research.
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6 TIPS TO BOOST HEALTHCARE INDUSTRY SALES WITH EMAIL MARKETING
Are you a Healthcare Service provider? Do you sell medical equipment or deal with pharmaceutical supplies? Are you on the look out to expand your market into medical & healthcare services?
If your answer is yes,
then it is most likely that you need to optimize your marketing to stay ahead of the huge competition that exists in the Healthcare Industry. Emails have become one of the most preferred means of communication for most b2b buyers with 44% of them strongly agreeing that email is core to their business. Hence, it is important to utilize email marketing to expand market reach in the case of the Healthcare Industry as well. This industry compared to other industries still, lacks the networking skills that the latter specialize in. There is an urgent need to organize healthcare data, assure accuracy, and market better to leverage the immense potential that the healthcare industry segment offers.
The average unique open rate of emails for the Healthcare segment is 26.1%, indicating that email marketing plays an important role in reaching top officials in this segment. Reaching Top C- level Executives, Medical Officers, Physicians, Specialists, and Nursing Assistants etc. requires an accurate healthcare database that not only gives precise contact information but also provides an insight into the interests and journey of the target audience. Although, the option of building your own healthcare data is always open yet it is a highly cumbersome task and may not yield the desired results immediately. To save time and minimize effort, the best option would be to purchase a well segmented, accurate, verified and validated Healthcare Email List that guarantees the best results. Purchasing a comprehensive healthcare database with specific contact data of top decision makers in the industry assures lead quality and fairly shortens the sales cycle. Having said all this, let’s look into the benefits of purchasing a good healthcare email list.
CONNECT WITH THE TARGET AUDIENCE
Time consumption is the major disadvantage of building your own email lists. Moreover, segregating data sets according to specific buyer persona is another challenge that is faced by most healthcare marketers. Thus, purchasing customized email lists based on your specific requirements can significantly improve response rates by targeting the main decision makers in the healthcare segment.
EXPAND MARKET REACH
Email & Mailing Lists offer an easy to access and cost effective means of reaching reputed healthcare experts across the globe. You may have a large database with detailed contact data but to keep it up to date and error free is a daunting task. So the better option would be to purchase a verified, clean & authentic healthcare email database that improves market accessibility and helps broaden your healthcare business network.
IMPROVE SOCIAL MEDIA NETWORKING
A well researched healthcare Industry email list purchased from an expert email database vendor provides precise contact data including their social profile details. These details are crucial to a b2b marketer as they not only offer a means of contact with top healthcare professionals on social networks but also aid in establishing the brand in the social media world.
FOCUS ON SPECIAL DAYS & EVENTS
Reaching top healthcare professionals on important days such as International Aids Awareness Day can fairly improve the chances of lead acquisition and conversion. Moreover, attending healthcare events such as tradeshows, conferences etc. can help to develop a good business network. So focus on special days & events in the healthcare sector and make the most of the opportunities by using customized healthcare email lists that not only offer immense healthcare professional data, but also help in targeting a particular section of the healthcare industry for better lead generation and sales.
Now having understood the significance of purchased email lists for marketing in the healthcare industry, let’s observe how we can maximize the advantages of email marketing in the healthcare industry to improve sales.
MAKE SURE THE EMAIL DATA IS PERMISSION-BASED
Having a CAN- SPAM compliant, permission based database not only reduces the hard bounce rate but also protects your domain from getting blocked or blacklisted thus, assuring better results from an email campaign.
CATCHY SUBJECT LINES
Creating catchy subject lines that spark curiosity can lead to better email open rates thus improving the chances of acquiring leads. Highlighting benefits or offering solutions to common problems faced by healthcare professionals in short, attractive subject lines can invoke positive reactions.
CONCENTRATE ON QUALITY RATHER THAN QUANTITY
Most of the time, one well drafted email that offers specific benefits and solutions to the particular healthcare professional is enough to win the lead and close the deal. But a majority of the marketers still believe in sending a number of emails that not only causes a drop in the open rates but also increases the unsubscribe rate. Hence, it is important to concentrate on the quality of emails for better marketing.
RELEVANT CONTENT PLAYS A MAJOR ROLE
Creating emails and sharing relevant information that will meet the specific interests of the target healthcare professional or specialist adds value to your marketing campaign.
PERSONALIZATION CAN BOOST LEAD GENERATION
Understanding each healthcare buyer persona is very important to improve the efficiency of marketing campaigns. Sending emails that have been personalized specific to a particular healthcare professional can help boost prospect interest & increases the engagement rates.
Quantify The Effectiveness Of Emails Once you have got an email marketing strategy in place and the execution is underway, the next important step is to keep track of its progress. Monitoring healthcare marketing metrics helps to determine which section of the target audience is getting engaged better and how to improve lead acquisition in the other segments or among other healthcare buyer persona.
From this discussion, it is now evident that effective email marketing is crucial for the healthcare industry to boost sales and achieve better ROI. So don’t lag behind, Purchase accurate targeted Healthcare Email Lists & Step up Your Business Growth!
Contact:1-800-523-1387 Email:connect@datacaptive.com